Notice.

NOTICE is a self-initiated typographic poster campaign about attention, everyday ephemera, and the things we learn to look past.

The concept was inspired by the American Library Association's READ campaign — the idea of a recognizable, repeatable visual system built around a single word. NOTICE imagines what that same format could look like applied to attention instead of literacy, and was an opportunity to experiment with collage as a typographic technique rather than a purely illustrative one.